Your Spanish holiday
home will be displayed on our website as an advertising brochure
with four photographs (basic advert). Photographs are extremely
important in attracting booking enquiries, so please ensure the
best possible image quality - the brochures with the best photos
are the ones that will attract the most booking enquiries. Good
quality photos will sell your holiday home and generally speaking
– the more, the better!
The other main selling point is making sure the price is right.
Obviously you are in the holiday rentals business to make money,
but bear in mind that people browsing the internet for their holiday
generally expect to pay less when they book a holiday property direct
from the owner than they would if booking elsewhere. As many more
Europeans buy property in Spain, so there are many more holiday
properties to choose from – forcing rental tariffs down in
the face of competition.
Searching other internet adverts will give you an idea of what
other owners are charging for property similar to your own. There
is little point comparing prices with holidays offered by agents
as these are in a different category, but classified ads placed
by owners may be a good starting point for you to get an idea of
pricing. Also take facilities and location into account –
a two bedroomed apartment with a portable TV showing only Spanish
programmes, no other ‘extra’ facilities and 20 minutes
walk from the beach, will not be priced in the same bracket as a
similar property with dishwasher, air-conditioning, satellite TV
and overlooking the sea.
Over the last few years, holidaymakers expectations have become
higher – many require dishwashers, Satellite TV, microwave
and other ‘luxury’ items to be included as standard.
It may be worth that little bit extra to provide these items to
give you an edge over competitors.
Advertising Copy
Think carefully about the wording on your brochure before filling
in the details. It may be worth spending some time making notes
beforehand. Never type in capitals as it will look awful on the
resulting advert, and run it through a spell checker first! Advertising
submitted to us is not spell checked and will reflect badly on both
your property and Holiday Villas Spain if it is full of errors.
Although you are able to make changes to your brochure at a later
date, it is always better to get it right the first time. The main
title and summary are what will attract visitors to view the rest
of the brochure. If they are not attention grabbing, visitors will
look elsewhere and you will have lost a potential booking.
Example:
Luxuriously furnished 3 bed villa with private
pool overlooking the Mediterranean on the prestigious Cumbre del
Sol, Benitachell
Main Text Areas
Here you will describe your property and location. Describe the
best features of the property itself, local attractions, the surrounding
area, nearest airport, historic sites or anything else your site
visitors may find of interest.
Try to use key words and phrases within your copy. These are used
not only for local searches on the Holiday Villas Spain website,
but in our general internet promotions.
Double check that your email address is correct before submitting
your advert. All enquiries will come direct to you from the link
on your brochure and if your email is incorrect you will lose our
on those precious booking enquiries.
Images can be uploaded directly from the application form or sent
to us via email or post.
If uploading your own images, please make sure they fit the profile
below:
.jpg only - 20kb maximum file size – 300 x 200 or 200 x 300
pixels depending on portrait or landscape.
Please make sure that either all photos are landscape or portrait,
or that there are pairs of each. Mismatched sizing will display
badly on your advertising brochure.
Photos to be sent by email should be sent to: enquiries@spanish-villas-holidays.com
and should be sent as .jpg attachments, not embedded into a Word
document or any other software programme.
You can also post your photos to:
Spanish Villa Holidays, C/Nueva 98 Jalon 03727, Alicante, Spain
We cannot activate your advertising until we have received both
your photos and payment.
Finally ….
You can take a horse to water but you can’t make him drink!
We can’t guarantee bookings, but we can ensure you that your
brochure will be well presented and well promoted on the internet.
Whether site visitors book your property or not is dependant on
the way it is portrayed on the site – good copy, reasonable
prices and first-class photos. Always respond to enquiries as soon
as possible, even if your property is booked. Internet users expect
quick replies and will go elsewhere if one is not forthcoming.
Adding your property to our extra promotions links such as Holiday
Villa of the Month, or Bargain Holiday Rentals which are featured
on our home page, can increase your visibility to site visitors.
If you want to give your bookings an extra boost, consider trying
one of these links.
Please do not attempt to squeeze photos and descriptions for more
than one property onto one brochure. The result will look confusing
and messy to site visitors. Discounts are available for 2 or more
property adverts. If you have your own website, you can add a URL
link to it from your brochure. This is not available for commercial
sites.
We wish you every success with your advertising.
The Team at Holiday Villas Spain
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